We are setting the new standard of
Premium Cycling Apparel
A DIGITAL NATIVE VERTICAL BRAND
WE HAVE FOUND A BETTER WAY
We believe in a different approach. We want our pricing to be unbeatable.
We simply sell directly to you. We have left out all intermediaries and avoided increased prices.
IN THE HEART OF ITALIAN CYCLING VALLEY
Everything is possible when you are located in the Italian Sport System:
the World’s prime manufacturing area in the panorama of sportswear industrial districts.
You should take a ride here. Along with its beautiful Italian landscapes, it is an extraordinary place, with a strong vocation for internationalization, technological and stylistic innovation. Here, we are setting the new standard of Premium Cycling Apparel.
WE PROMISE QUALITY
AT A FAIR PRICE
A Cyclist doesn’t care which Season is: he won’t stop riding. We stay focused on this desire. We want quality above all else. We want you to wear our pieces for years. That’s why we build our relationship with manufacturing Partners that provide the best-in-class product asset, and share our same values for Human Rights and Environmentalism. Our material’s selection is focused on choosing the right fabrics to create the best possible product, which is lasting, fit for purpose and has the least environmental impact. We use the same materials used by other well known high-end cycling apparel brands, but with innovative techniques and a substantial difference in the prices.
WE BELIEVE IN BEAUTY
We care about how the things look like. As Italians we have a strong aesthetic feeling. As cyclists we know exactly what it means to feel comfy, confident and, yes, gorgeous. We care about how things look like. That’s why in developing new products or designs we get inspiration from Italian tradition, not only in fashion but, above all, in graphic and industrial design. We try to maintain the Italian attitude of doing beautiful things that actually work. That you will fall in love with.
Our Company was born under the sign of Innovation through its direct-to-consumer business model, and
this feature will always be an integral part of our genetic and culture. We’ll always use our innovative attitude to improve the World around us. Our respect for Nature influences the way we manufacture and collect.
Sustainability is a path that takes you, step by step every day, and once started, you just want to move on.
We carefully screen our Suppliers, Laundries and Factories to ensure all our products are manufactured under fair, sweatshop-free conditions. Our challenge is to respect Nature uncompromisingly
in terms of product performance.