ORIGIN STORY

ORIGIN STORY

The roots of our Brand

“A burning passion for Cycling rides fast through our veins…
For sure with thousands of kilometers pedaled. But there are several ways of cultivating a Passion.
We’ve found our way, we are riding our own line.”

WHY WE STARTED

Before we decided to start our own Business, we already knew that enjoying a ride would not came down to a game of luck. For this reason, as Cyclists, we used to plan ahead, wearing technical apparel and checking forecasts the day before going to ride. Our planning was not always enough and sometimes riding was an uncomfortable event. We wanted to make a significant change, pushing innovation and product development in an Industry that we felt was lacking. With that goal in mind, our journey began, to create and set a new standard of Premium Cycling Apparel.

WHY WE STARTED
The Founders

WHAT A WORK OF ART IS

Behind every Collection, there’s always a story about how and when the desire to collect began:
the way each piece was design and developed, the People we share the Passion with… hours and hours doing things properly. When we launch our ultimate product, it is because we are sure it will work in every Season, on every Road. Each shape, cut and fabric seam are the result of an expert reasoning, focused on a technical function but also with an aesthetic purpose.
It’s a passion-driven knowhow.

Club Bib Shorts
WHAT A WORK OF ART IS
WHAT A WORK OF ART IS

It doesn’t matter if you are a Free Rider or a Pro, if you wear La Passione you know what is the attention to details in each of our pieces. A lot of care and precision go into our Cycling Apparel, step by step we shape the fit, always testing on bike position, for you to feel comfortable when using our products.